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Sales Lead Generation and How to Make it Work in Your Business - Part 5 

This is the 5th in a 10 part series

Finding the Most Effective Lead Generation Method for Your Business

Each business has its own unique characteristics, so what works in lead generation for one business may not work well at all for another.  Finding the right combination of methods and incentives almost always takes some experimentation.  But once you get it all figured out, it will be well worth the effort.

Product-based businesses often do well with direct mail and broadcast advertising.  These mediums can allow customers to make purchases or request information from the comfort of their homes, or they can motivate them to visit brick and mortar establishments to see the product themselves.  The Internet also provides effective ways to generate leads for many product-based businesses, but it will likely take more experimentation to find the best method.

Service-based businesses often do well with telemarketing and online lead generation.  These methods make it quick and easy for customers to get the information they need to make an informed decision.  But many service businesses use direct mail and advertising to encourage potential customers to call, visit, or go online to find out more.

Event marketing is usually best suited to business-to-business product and service providers.  Trade shows attract professionals, so getting in at the right one can put your business in the midst of a highly targeted audience.  Business-to-consumer businesses can also find events that will work for them, but it can be a bit more challenging.

Stay tuned for part 6 - “Online Marketing and Squeeze Pages”

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