Archive for the 'Building Up Your Site' Category

May 02 2008

Seven Tips for Designing a Customer-Friendly Shopping Cart

Seven Tips for Designing a Customer-Friendly Shopping Cart
The popularity of online shopping is largely due to the convenience it provides customers.  All other things being equal, offering a customer-friendly shopping cart gives the etailer a better chance of gaining and keeping a consumer’s business.  Here are seven tips toward that end: Continue Reading »

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Apr 30 2008

Generate Business Leads with Online Conference Calls

Generate Business Leads with Online Conference Calls
Lead generation is important for any type of business.  Many businesses have seen the value of taking their lead generation efforts online, running email campaigns and offering incentives online in order to get qualified leads.  But as audio and video are quickly becoming the norm to Internet users, it is taking more to get their attention. Continue Reading »

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Apr 20 2008

What is Ecommerce?

Published by Bret under Building Up Your Site

What is Ecommerce?
You may have heard of ecommerce; it‘s a term often tossed around in our daily lives.  Do you know exactly what it is?  Simply put, ecommerce is the abbreviated term for Electronic Commerce - the transaction or exchange of goods or services via a digital network.  Continue Reading »

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Apr 15 2008

Increase Product Value by Adding Audio Recordings.

Published by Bret under Building Up Your Site

Increase Product Value by Adding Audio Recordings.

Somewhere along the line you may have learned that people have various styles of learning.  When you as a business person are able to appeal to more than one method of learning you not only make it easier for your clients to benefit from your products, you also demonstrate a desire to communicate effectively with your audience.  So how do people learn? Continue Reading »

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Apr 11 2008

Online Conferencing Software Doesn’t Have to Be Expensive

Published by Bret under Building Up Your Site

Online Conferencing Software Doesn’t Have to Be Expensive
Business owners are often intrigued by online conferencing, but they may assume that it is too expensive for them.  In reality, it is not nearly as expensive as you might think.  There are numerous online conferencing software options available, and many of them are affordable for small businesses. Continue Reading »

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Apr 08 2008

Should I Install My Own Shopping Cart or Hire Someone

Published by Bret under Building Up Your Site

Should I Install My Own Shopping Cart or Hire Someone
Installing the right shopping cart from the beginning can save hours of downtime and frustration for new online business owners.  With hundreds of cart systems on the market, the option exists to contract out for the service or install the system in-house.  Here are some tips to help make the best decision. Continue Reading »

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Mar 22 2008

Networking for Potential Customers

Networking for Potential Customers
Networking may be one of the oldest forms of advertising.  Traditionally, business people would attend designated “networking meetings” where they would meet other people and exchange business cards in the hope that one of the people they talked to would send some clients their way. Continue Reading »

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Mar 02 2008

How To Redirect a Domain Name you Create to a Company Issued Direct Sales Website.

Published by Bret under Building Up Your Site

How To a Domain Name you Create to a Company Issued Direct Sales Website.

Many direct sales companies, in fact most of them, have a website and a domain name they assign to new sales representatives.  Usually the domain name looks like this –
www.directsalessite.com./yournamehere.

While this is fine, it isn’t optimal for sales.  A great way to drive traffic to your website is to purchase your own domain name and it to the company appointed website.  Here’s how to do it.

Step 1.  Choose your domain name.  A domain can end in a variety of extensions including .com, .net, .biz, .us, .ca.  Some extensions cost more than others, though it shouldn’t cost more than $15 a year to register a domain name.  Many webhosting companies like Bluehost give you a free domain registration with your hosting package.  When choosing your domain consider keywords people will use to find your products.  For example if you’re selling Tupperware then the domain name – TupperwareByJanet

Some things to keep in mind when choosing a domain name. 

Try to keep the name short and sweet.  The longer the name the more difficult it is to remember and the more likely it’ll be misspelled. 

Keywords are important.  People looking for Tupperware are going to search for “Tupperware” on Google.  If the word is in your domain name you have a better chance of showing up on the search engine results.

o .com is the most commonly recognized domain extension followed by .net.  If you can get a domain name with these extensions it may be easier to drive traffic to your site.

Choose several domain names before you sit down to register one.  Your top choice may not be available and it’ll be helpful if you have a selection.

Step.  2  Find a domain registration service.  There are an abundance of these available and domains come at a wide range of prices.  Do a bit of research on the company to make sure they’re a company with a solid reputation as well as reasonable prices.

Step 3.  Research and register.  Log onto your domain registration service of choice and sit down with your credit card in hand.  Why?  If you have to go back later, even five minutes later, to pay for your domain name, it could be gone.  Try your first domain name and see if it is available. If it is, grab it.  If it isn’t move onto your second choice.

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Step 4.  It’s time to redirect your domain name.  Redirecting is simply pointing the servers in the right direction.  The result is someone types in your new domain name and they land on your company web page.  The redirect process is a little different with each service however rest assured it is generally a straightforward process that basically involves finding the name servers from your company assigned website and adding them to your new domain name.  The name servers will look something like this:

• NS 011532
• NS2 011532

Once you’ve entered the redirect information, it generally takes less than 24 hours to show up.
 
Having your own domain name is a great way to establish yourself as a direct sales representative and drive traffic, and sales to your website. 

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Feb 27 2008

Niche Markets and How They Affect Adwords Campaigns

and How They Affect Adwords Campaigns
Not everyone is a potential customer for a given product or service.  Smart business owners know their – the particular, well-defined segment of the population that will have interest in what is being sold. Continue Reading »

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Feb 25 2008

Improving Click-Thru Rates of Adsense Ads

Published by Bret under Building Up Your Site

Improving Click-Thru Rates of Adsense Ads
High click-thru rates net greater income for users.  Improving the CTR of a website will result in increased revenue.  There are several simple steps webmasters can take to accomplish this.

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